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CITYSCAPES
![](https://static.wixstatic.com/media/e17f16_7bd8f3cea9b640549c987bc269906b58~mv2.png/v1/fill/w_324,h_308,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/e17f16_7bd8f3cea9b640549c987bc269906b58~mv2.png)
![](https://static.wixstatic.com/media/e17f16_cd18e504f8f843969c6d8c2a8a4dfca6~mv2.png/v1/fill/w_253,h_247,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/e17f16_cd18e504f8f843969c6d8c2a8a4dfca6~mv2.png)
For my personal choice brief I decided to create branding for a brand new travel agency 'CityScapes'. The target audience was 18-30 year olds and the aim was to encourage people in this age range to visit more international cities.
![](https://static.wixstatic.com/media/e17f16_b86324d38fbe4c7fa4454a595bbea931~mv2.png/v1/fill/w_316,h_316,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/e17f16_b86324d38fbe4c7fa4454a595bbea931~mv2.png)
First of all I created a simple, responsive logo. The sleek look can work in a range of colour schemes and sizes.
![](https://static.wixstatic.com/media/e17f16_d67fc514037a4080b44df4a1ab8a6cf2~mv2.jpg/v1/fill/w_611,h_409,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/e17f16_d67fc514037a4080b44df4a1ab8a6cf2~mv2.jpg)
I decided to make booklets inspired by travel brochures to promote city based holidays. For this I chose to do booklets for Melbourne, London and Amsterdam. I have visited all 3 of these cities and so had a background to work off as well as lots of high quality images taken by myself.
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On the left you can see the information page I designed for the front of each booklet.
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I decided to use gradients and duotones to create a fun and modern look that would appeal to a Millennial target audience. Gradients and duotones are both very current trends in graphic design.
The booklets all followed a similar layout with each page having a unique aesthetic.
Have a look below at some of the designs included.
I also created a poster series that could be used either digitally or in the window of a CityScapes travel agency.
![](https://static.wixstatic.com/media/e17f16_7c38d9bf16744648b1403689621545a5~mv2_d_1241_1755_s_2.jpg/v1/fill/w_77,h_109,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_7c38d9bf16744648b1403689621545a5~mv2_d_1241_1755_s_2.jpg)
![](https://static.wixstatic.com/media/e17f16_0123e6a88e454ce9bea8590af06eb464~mv2_d_1241_1755_s_2.jpg/v1/fill/w_77,h_109,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_0123e6a88e454ce9bea8590af06eb464~mv2_d_1241_1755_s_2.jpg)
![](https://static.wixstatic.com/media/e17f16_1c08da27ba1b40efbfced7de30ad9cf4~mv2_d_1241_1755_s_2.jpg/v1/fill/w_77,h_109,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_1c08da27ba1b40efbfced7de30ad9cf4~mv2_d_1241_1755_s_2.jpg)
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