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TIME OF MONTH TAMPONS
For this brief, we had to create packaging of our choice for a company which we had to come up with.
I decided I would create packaging for tampons. As a young female I have faced the stigma and unnecessary embarrassment felt when purchasing sanitary products. I wanted to create a brand that would appeal to teens and show them that there is no need to be ashamed of your period also known as your 'time of month'.
I decided to call my brand Time Of Month which can be abbreviated to TOM. I created a simple but striking logo. This allowed me a lot of creative freedom with colour and pattern when it came to designing my packing.
I decided to create young teen characters in a pop art style. I used a dotted background and speech bubble blurb as a nod to the pop art and comic styles of artists such as Roy Lichenstein. The designs are feminine yet powerful like the teens of today.
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I wanted every girl to feel included so created a range of female characters with different skin tones, hair colours and dress sense.
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I used a bold sans serif type to tie in with the modern, empowering theme.
![](https://static.wixstatic.com/media/e17f16_b6b131cc710347ea82feb08f22ae3782~mv2.png/v1/fill/w_596,h_842,al_c,q_90,enc_auto/e17f16_b6b131cc710347ea82feb08f22ae3782~mv2.png)
See the first mockups of the box below.
As I revisited this project recently I realised I had not been quite as representative as I had originally thought. I decided to make the girls have different hair styles and facial elements in order to be more inclusive.
![](https://static.wixstatic.com/media/e17f16_3138c6ee3fd2427eb025f04471dd5677~mv2.png/v1/fill/w_67,h_74,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_3138c6ee3fd2427eb025f04471dd5677~mv2.png)
![](https://static.wixstatic.com/media/e17f16_cb1cb806fd2e4cac9c2b613ddddd1f16~mv2.png/v1/crop/x_0,y_6,w_522,h_581/fill/w_66,h_74,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_cb1cb806fd2e4cac9c2b613ddddd1f16~mv2.png)
![](https://static.wixstatic.com/media/e17f16_b6e888da4fc74185ab0db62f6a6b5e3d~mv2.png/v1/fill/w_67,h_74,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_b6e888da4fc74185ab0db62f6a6b5e3d~mv2.png)
![](https://static.wixstatic.com/media/e17f16_61d186b74e6748a2a3b3dadd40ef66b6~mv2_d_2835_3327_s_4_2.jpg/v1/fill/w_84,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_61d186b74e6748a2a3b3dadd40ef66b6~mv2_d_2835_3327_s_4_2.jpg)
![](https://static.wixstatic.com/media/e17f16_ffd084a286f6458fab454fffad2f1046~mv2_d_3024_4032_s_4_2.jpg/v1/crop/x_0,y_278,w_3024,h_3507/fill/w_85,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_ffd084a286f6458fab454fffad2f1046~mv2_d_3024_4032_s_4_2.jpg)
I also created a poster to put at the top of a product display.
![](https://static.wixstatic.com/media/e17f16_4f11b5a13daf42218b80d93080ceaf04~mv2_d_2482_1520_s_2.jpg/v1/fill/w_142,h_87,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_4f11b5a13daf42218b80d93080ceaf04~mv2_d_2482_1520_s_2.jpg)
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