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THE PASTA COMPANY
For our first year graded unit we were asked to rebrand The Pasta Co., an Edinburgh based company started by Gianfrano Luciano. They wanted a modern and fresh look.
![](https://static.wixstatic.com/media/e17f16_58af52641cbe42d6a0dfe7cc4522b383~mv2.png/v1/fill/w_371,h_218,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/e17f16_58af52641cbe42d6a0dfe7cc4522b383~mv2.png)
I opted for a typographic logo with a mix of hand written type and sans serif type. The text in enclosed in two vector wheat sheafs to resemble pasta.
![](https://static.wixstatic.com/media/e17f16_2e9e60cd3f5f484699753eb30f657492~mv2.png/v1/fill/w_384,h_213,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/e17f16_2e9e60cd3f5f484699753eb30f657492~mv2.png)
![](https://static.wixstatic.com/media/e17f16_22d1e1f4ddc643228b16a2537570be1d~mv2.png/v1/fill/w_383,h_213,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/e17f16_22d1e1f4ddc643228b16a2537570be1d~mv2.png)
The business card is a like gray with darker grey text and logo. I made a pattern out of the wheat sheaf vector. I used this pattern on multiple items throughout my branding.
![](https://static.wixstatic.com/media/e17f16_1568c972979e46128ea529ba5faaff6a~mv2.jpg/v1/fill/w_113,h_69,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_1568c972979e46128ea529ba5faaff6a~mv2.jpg)
Here you can see the website and Facebook pages. I have used similar elements throughout and incorporated images of food that I had taken myself.
![](https://static.wixstatic.com/media/e17f16_c0fe45083d2c4dffa7f40a370573645e~mv2_d_2051_1833_s_2.jpg/v1/fill/w_110,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_c0fe45083d2c4dffa7f40a370573645e~mv2_d_2051_1833_s_2.jpg)
![](https://static.wixstatic.com/media/e17f16_af39405d09a344aebc8bbd53763ff666~mv2_d_4272_2601_s_4_2.jpg/v1/fill/w_108,h_66,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e17f16_af39405d09a344aebc8bbd53763ff666~mv2_d_4272_2601_s_4_2.jpg)
I used the same pattern on my face and pasta packaging in a ranged of colours. I Used a rustic style fabric lid for the sauce jars. The packaging for the sauce jars is slightly different from the boxes as the type is different.
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